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Utm definition how to#
Utm definition software#

Then ‘utm_source’ is the key, and ‘facebook’ is the value. UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics.įollowing are the UTM parameters supported by Universal Analytics (GA3):įollowing are the UTM parameters supported by Google Analytics 4:Įach UTM parameter is made up of ‘key=value’ pair. Yes I want the ebook What are UTM parameters? Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? In order to track the performance of each individual Facebook ad campaign in Google Analytics, you would need to add various UTM parameters at the end of the destination URL of each Facebook ad: It won’t tell you which particular campaign, adset or ad copy that generated traffic and/or sales on your website.Īll you will see, by default in GA, is the traffic and sales from dozens of Facebook referrers. Without UTM tracking, Google Analytics will only tell you that you generated traffic and/or sales from Facebook.

The name of the particular ad within the particular Facebook ad set that generated traffic and/or sales on your website.

The name of the particular ad set within the Facebook campaign that generated traffic and/or sales on your website.

The name of the particular Facebook campaign which generated traffic and sales on your website.

Through UTM tracking, you can send detailed information about a marketing campaign to Google Analytics.įor example, through UTM tracking, you can send the following information about a Facebook marketing campaign to GA: This tool was later re-branded as Google Analytics.

Utm definition software#

Urchin was the web analytics tool that Google acquired from ‘Urchin Software Corporation’ in April 2005. Note: UTM stands for ‘Urchin Tracking Module’. The UTM tracking is available in both GA3 (Universal Analytics) and GA4. UTM tracking (also known as custom campaign tracking) refers to the tagging of your website URL with UTM parameters. What is UTM tracking in Google Analytics? Frequently asked questions about UTM parameters.Other articles related to GA4 (Google Analytics 4).

Utm definition how to#

UTM parameters not working and how to fix them.Avoid tagging internal links with UTM parameters.Personally identifiable information and UTM parameters.Google Analytics Campaign URL builder tool.What is utm_marketing_tactic in Google Analytics 4?.What is utm_creative_format in Google Analytics 4?.What is utm_campaign_id in Google Analytics 4?.What is utm_source_platform in Google Analytics 4?.

What is utm_content (campaign content) in Google Analytics?.

What is utm_term (campaign term) in Google Analytics?.

What is utm_campaign (campaign name) in Google Analytics?.

What is utm_medium (campaign traffic medium) in Google Analytics?.

What is utm_source (campaign traffic source) in Google Analytics?.

What is utm_id (Campaign ID) in Google Analytics?.

‘Keys’ of UTM parameters in Google Analytics.

What is UTM tracking in Google Analytics?.